Article Marketing: Content Development Through SEO Article Writing Print

What is article marketing/content development?

When it comes to search engine marketing, namely search engine optimization, in addition to search engine friendly web design, we place a high emphasis on creating quality search engine optimized content that is unique to your website alone. Why is that? Our goal is to make your website as relevant as possible to a large number of vital search phrases that pertain to your business in your local geographic market.

Article marketing/content development is simply this: creating content (information, articles, etc.) which will attract new prospects to your website. Sounds good, right?

What we mean by this is that there are a number of ways a potential customer can search for a business just like yours. For example, if you are an auto repair shop that offers a number of services (brake repair, oil changes, tires, wheel alignments, etc) a specific region (The South Bay for example) with a number of cities within that market, you are likely to have 50+ combinations of keywords and cities that would be valuable to your business. Consider just a few:

  • Auto Repair, South Bay
  • Auto Repair, Torrance
  • Auto Repair, Manhattan Beach
  • Brake Shop, South Bay
  • Brake Shop, Torrance
  • Brake Shop, Manhattan Beach
  • Tires, South Bay
  • etc.....

Chances are if you do not have any unique, quality, search engine optimized content centered on these search phrases (or have not implemented a strong inbound link building campaign), your website will not be found when someone uses a major search engine and enters in key phrases like the ones above. Why not? Simply because your website will be deemed 'irrelevant' to the search engines when it comes to such search queries.

Why does proving relevancy to the search engines matter?

Think about it: if the search engines don't think your website is relevant to the products/services you provide in your marketplace, why would they serve your website up in the search engine results pages for people to find?

After all, the goal of search engines link Google, Yahoo!, and Bing is to provide highly relevant results to their users. If you are searching for 'Auto Repair' in the 'South Bay' and you get results for 'Pizza Parlors' in New York, there's a good chance you will use another search engine. And, those three search providers value your clicks (especially the clicks on Sponsored Ads)!

To sum it up: irrelevant website = no traffic (unless you are doing pay per click advertising). No bueno.

Okay, relevancy is important. What next?

Hopefully you've seen the value of having a website that is deemed relevant to the search engines. If that's the case, we highly recommend that you contact us today for a free article marketing consultation to assess your current online visibility, and to present you with a strategy and a proposal to help you climb up in the search engine results pages. You can use our contact form or call us direct at 310.421.8143.