Search Engine Marketing Print

Search engine marketing, especially in a ‘hot spot’ such as Los Angeles (including areas such as the South Bay, Torrance, Santa Monica, El Segundo, etc., has become a business owner’s best vehicle to drive quality traffic to their website. Think about it: the search engines have revolutionized the way people search for both information and, in your favor, businesses alike. It’s hard thing to imagine what life was like without search engines such as the most notable Google and Yahoo!.

With over 63% of people online using Google to search and over 20% conducting their searches on Yahoo!, having your business in a visible place on their search engine results pages (SERPs) is a critical search engine marketing strategy if growing your business through an Internet advertising program is your goal.

If your website is not found by people who are actively seeking for a business like yours now, you won’t be a part of their buying decision. Period.

If you don't have a website, we can help. We offer affordable website design services in Los Angeles.

 

Pay per Click advertising (PPC) and Search Engine Optimization (SEO)

When it comes to search engine marketing, you can basically break it down into two camps: paid and ‘free’.  In reality, both camps can be labeled as paid advertising.

What’s difference in these two types of marketing?

Pay per click advertising (PPC, 'sponsored links' on the top, or usually the right hand side of the search engine results pages), generally, has a more short term goal in mind in that it is great at generating highly targeted traffic to your website on a cost per click basis. Results from a pay per click advertising program are seen almost immediately and the control of cost is highly flexible making this form of search engine marketing attractive for any size of business. You are basically paying for quality website visits based upon keywords that are highly relevant to your business and the geographic areas you do business in. Click here to learn more!

Search engine optimization (SEO, 'organic' or 'natural' results: website links on the left hand side of the search engine results pages) has a more long term goal in mind and it also generates highly relevant traffic to your website. However, the difference with search engine optimization is that the results are not seen immediately but take anywhere from 3 months to 6 months, or more.  Using search engine optimization as a website marketing strategy requires more an investment up front, but the results, with some ongoing maintenance, can be long lasting amounting to a lower cost per visit, in the long run, to your site. Click here to learn more!


Search Engine Marketing Consulting

So, which is the right option for you and your business? Our search engine marketing consulting services will help you determine what type of solution will best suit your needs. Without proper search engine marketing consulting, many business owners often select Internet marketing services through a provider that treats their business just like the next. Choosing the right search engine marketing strategy is based upon your own individual goals, not your competitor’s. We let you do the talking as this allows us to fully understand your business and what’s important to you. Contact us by giving us a call at 310.430.1820, sending an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or use our quick contact form today for a no obligation search engine marketing consulting appointment.